Alfredo Hernandez|Product Designer

Leander, TX 78641 | 630-200-2561

EXPERIENCE

Product Designer (Remote), Buildertrend, Omaha, NE | 04/22 - 04/2023

Summary

As a Product Designer at Buildertrend, I led the redesign of key mobile app features, including Cost Inbox, Specifications, and financial UI elements, significantly enhancing the user experience. I collaborated closely with the architecture and marketing teams to update system guidelines and input fields. Additionally, I played a crucial role in launching a new blueprint design for the store app on iOS and Android, elevating the app’s overall visual appeal.

●  Designed and collaborated on iOS, Android, and web products with a team of designers.

●  Conducted user research using qualitative and quantitative methods to validate concepts.

●  Worked with product managers, developers, and scrum masters to enhance mobile app

user experience through quick-win solutions.

●  Created rapid prototypes and conducted tests to validate ideas for development.

●  Contributed to the product roadmap by incorporating user feedback and market trends.

●  Aligned mobile app design system with the company’s overall design system in

collaboration with the Design Lead Architect.

●  Revamped the app’s visual aesthetics for iOS, Android, and iPad platforms with the

Marketing team, leading to a refreshed app store presence.

●  Designed and implemented a scanning receipts feature to improve control over lost receipts

and maintain purchase records, resulting in increased app downloads and positive user feedback.

Bamboo app, Inc, Austin, TX — Product Design | 03/19 - 04/2022

Summary
As a Product Designer at Bamboo, I played a key role in designing customer and pro mobile apps, focusing on features such as ratings, reviews, and project dashboards. Utilizing design thinking methodology, I guided product ideas from concept to validation, working closely with product managers and developers to identify and solve customer challenges. My contributions led to a 23% increase in reviews and rating submissions and a 15% reduction in customer service calls by launching a dashboard project that enhanced project visibility. Additionally, I improved the payment and invoice process by 18% by designing a seamless user flow. My efforts were recognized by the CEO for delivering a product that delighted customers.

●  Designed customer and pro mobile apps ranging from ratings and reviews to project dashboards.

●  Utilized design thinking methodology to bring product ideas from initial concepts to validation.

●  Worked on identifying and defining customer problems collaboratively with product managers and developers.

●  Increased reviews and rating submissions by 23% by designing a review framework within the customer and pro apps.

●  Decreased customer service calls by 15% by designing and launching a dashboard project, providing project visibility and transparency with timeline, materials, delivery, and budget.

●  Increased customer app and pro app payment and invoice process by 18% designing an easy and quick flow experience.

●  Received praise from the CEO for "delivering a product that has delighted our customers.

Lurn, Inc. Rockville, MD — Entrepreneur | 09/2017 - 05/2018

  • Invested in an affiliate email marketing entrepreneurial program named Lurn.

  • Created digital marketing ads using a predesigned marketing platform to increase affiliates through email.

  • Used an e-commerce site where I learned to use funnels to engage customers to join my site.

  • Targeted audiences using Google and Facebook ads in order to drive traffic to my site.

  • Developed about 1k email marketing using Lurn.

  • Raised about $80 in daily sales through e-commerce.

EN Engineering.  Warrenville, IL — Designer/Sr.Drafter | 03/2012 - 09-2017

  • Designed power distribution and transmission electrical lines to public site improvements for clients such as Nipsco Indiana, Duke Energy NC, and Vectren, IN.

  • Designed and converted overhead cable run from transmission poles (69 kV) into (12 kV) distribution.

  • Estimated assembly parts and overhead line distribution.

  • Worked on automation designed underground conduit distribution cables servicing, motor valve controls, and electrical panel enclosures for clients such as SEMPRA ENERGY, PG&E, SUNOCO, ENBRIDGE, CONSUMERS, and WASHINGTON GAS.

  • Revised and tailored DWGs to customer expectations.

  • Used CAD and Microstation for physical equipment, underground facilities, and schematic drawings.

  • Mentored new drafter employees with drafting details and for proper ethical look approval.

SKILLS

Interaction Design | Prototyping | User flows | Storytelling | Usability testing | Design UI elements | Research

TOOLS

Figma |Sketch | InVision | Axure | HTML/CSS

EDUCATION

UC San Diego,

SanDiego, California

Human-Computer Interaction

03/2018 - 03/2019

College of Dupage,

Glen Ellyn, Illinois

Pre-Architecture AAS Degree

09/2005 - 05/2010